Visit England, the national tourist board for England is responsible for marketing England to domestic and established overseas markets and for improving England’s tourism product. As part of their marketing plan they looked to advertise via digital in order to drive relevant users to the Visit England site in which information is given about tourist attractions and events are regularly updated.

Audience2Media provided a bespoke campaign targeting both families looking for an authentic experience with children and personal or active explorers attracted by activities, culture and provenance. Using a range of media we were able to target the desired audiences and create brand awareness for the Visit England tourist board.