Creative industries are thriving, so it’s more important than ever that only the best technology is used to maximise creative potential. So when multinational computer technology brand Dell released their Precision T1600 model they really wanted it to launch with a bang. Focusing on music producers, video editors and digital designers, Dell looked to push their new model in the entertainment and digital media sector targeting IT decision makers within these companies.

Audience2Media launched a bespoke campaign in order to reach the desired target audience using a range of media. The campaign drove traffic to the site and landed directly on the product page in order to give the user further information and encourage product purchase. Following the success of the Precision T1600 model Dell went on to produce further Precision models.