In times of conflict or peace, the Army, Royal Navy and RAF are the keys to the prosperity of Britain and the stability of the high seas. This is why it’s so important that people are aware of careers armed forces. Without these people, Britain’s security and support is compromised. The Royal Navy was looking to recruit specifically for their Weapons Engineer Officers and Nuclear Suitable Qualified and Experienced Personnel roles, as well as Reserves for all services.

In such a niche recruitment sector, Audience2Media created a bespoke campaign targeting graduates qualifying with an IT, Science, Maths or Engineering degree. The campaign built awareness of careers in the armed forces and drove users to apply for a role that would not only enhance their own skills and personal development, but would help to protect Britain and it’s people.