Genetically engineered to be the perfect assassin from conception, he's the pinnacle of years upon years of research, equipped with extraordinary strength, speed, stamina and intelligence. Hitman: Agent 47 is the movie developed from the well known video games targeted towards the followers within the gaming world and beyond.

Coinciding with the release of the DVD and Blu-ray, 20th Century Fox were looking to promote movie downloads of Hitman: Agent 47. Using a combination of both standard display and high impact ad formats, relevant users within the UK were served ads for Hitman: Agent 47. Pre-roll and In-banner expandable videos were used in order to serve engaging video content to these users who would then go on to download the movie.