Following the success of UEFA EURO 2004 and 2008, Canon was once again appointed an Official Sponsor of UEFA EURO 2012. To activate the sponsorship, Canon launched a consumer promotion to win a VIP Package to the tournament. The consumer was entered into the competition upon purchase of a Canon product, so driving site traffic was crucial to the success of the tactical offer campaign.

The client wanted to focus on targeting Canon customers, potential customers and those showing an interest in the Euro 2012 Tournament. We targeted the audience on a range of media in order to drive site traffic and encourage purchases, as well as competition entries. Targeting both football fans and photography fanatics we were able to hit client KPIs and gained fantastic feedback.