Starting your own business is always a daunting prospect combining your passion, business and income. Barclays Business Lending strives to make your dream a reality. Barclays show strong commitment to helping SME entrepreneurs develop their business skills and knowledge, supporting them along the way with the help of Barclay’s tools, services and account options, designed to enable small business success.

Targeting SME owners or Start Up Entrepreneurs looking to expand a new business, Audience2Media created a bespoke campaign to drive relevant users to apply for a Barclays Business loan by driving them to the site, increasing the number of call back requests and building awareness of the Business Current Account App. We used a range of media and our audience targeting platform to reach the key SME owners who could benefit from Barclays business loan offering, delivering excellent results to the client.