eFinancial Careers is a targeted career resource and employment website from The Wall Street Journal. After launching in Europe the recruitment brand aimed to advertise their instant job posting offering. eFinancial careers were looking to target key decision maker recruiter audiences with France, Germany, Switzerland, Benelux & the Middle East, specifically in Insurance, IT and Accountancy sectors.

Audience2Media devised a campaign to drive enquires and generate leads for eFinancial Careers and targeted recruiters within the relevant sectors. The pan-European and Middle Eastern campaign engaged recruiters, driving traffic to the website and educating them on the offering and benefits of using eFinancial Careers.