Le Meridien, the iconic hotel of Pune, was being taken over by Sheraton Grand. The objective was to communicate the same to the masses. It was decided to put Sheraton Grand and Le Meridien on the same pedestal, hereby retaining the emotional connect that people had with Le Meridien and bringing about a new experience with Sheraton Grand. The striking visuals along with the headline “Only the best can replace the best” helped us to achieve the desired result.