How does an app become a friend?

 A new venture, Elivio the brand took shape on our meeting room tables. We began with finding the name. The visual identity was crafted showing two people doing a summersault. The colours were decided keeping in mind the jubilant vibe of Indian cultures. The positioning was that of a life-organizer that offers cloud based services concerning everything from personal health to financial planning and academic counsel.

The case we built for Elivio presented the product not as an app, but as a family friend: a pocket family-organizer. This was in 2015, when such umbrella applications had not made a big entry in the Indian market.     

Today, Elivio is an awarded digital-organizer rising fast in popularity.