How do you sell the right tyres when buyers ask for the wrong sizes?

Hartex had a unique problem: the orders they were getting were all wrong. 

Hartex sells tyres internationally. Owing to the complex specifications of tubes, tyres, threads, valves, etc., buyers were not  able to place their orders correctly, and Hartex was suffering losses owing to incorrect deliveries.  

We solved the problem by implementing a mistake-proof specifications submission system online for Hartex. We researched all the standard specification systems in use, and detailed the ordering procedure so as to leave no space for interpretation.

Buyers were able to communicate their correct requirements, and Hartex had solved its problem. Alongside, we redid the look of the Hartex website, thus giving the brand, a new mileage.