The OEWD is a high profile agency working closely with the Mayor’s Office. One of its programs, the Hospitality Initiative (HI), is designed to provide employers with skilled workers and expand employment opportunities for San Francisco residents. As part of a larger public information project, OneWorld scripted and produced a 5 minute video at The Market in downtown San Francisco. The outreach video (part of a package demonstrates the benefits and effects of the Initiative and informs the public about OEWD’s achievements, challenges, and opportunities.