The San Francisco Dept. Public Health wanted to inform current smokers of a cigarette tax increase and alert them to a free SF Quits Kit. Within 2 weeks, OneWorld designed and tested key messages with a group of smokers. We then took those findings to produce creative for print, transit cards, radio, TV, and promo materials. OneWorld purchased all media, oversaw production of the TV and radio spots in English, Spanish, and Chinese and secured PR opportunities for our client.