“Let’s Dex!” This tagline, invented by comma, merkenmarketeers, was showcased throughout Belgium in 2016. Dex is a Belgian innovative company that deals in new and nearly new cars. Last year, the company needed a branding make-over and comma, merkenmarketeers turned out to be the perfect partner for executing this. We started with positioning Dex using our in-house ‘ Brandtool ’. Once the position of the brand was clear, comma, merkenmarketeers set up a marketing strategy and plan and created a communication plan for internal as for external communication. Along with this new plan, all corporate communication elements were designed: from brochures to business cards, from the website to social tools, movies and email marketing.