The in5 Innovation Hub was created as a means to support the concept of entrepreneurship and cultivate the development of the ICT and digital media ecosystem in Dubai. TMH was contracted to develop an identity, which through its simplistic creation reflected the ease that entrepreneurs can enjoy in helping to bring their ideas to life and that had a modern contemporary look and feel that sat within the industry. The identity delivered on both these accounts and the agency was subsequently employed to design the website and interior fit out for in5's headquarters, leading to a vibrant and inspiring environment for incubators to thrive in.