Challenge
Create awareness and brand recognition in international markets following a rebrand from The Milford Plaza to The ROW NYC.

Solution
Secure key lifestyle media coverage and create buzz for the client’s F&B outlets and lifestyle partnerships to position venue as a lifestyle and food destination and increase hotel occupancy.

Results
LINKS World Group secured 70 pieces of coverage in key international media.

Current average hotel occupancy is at 95%

Feature articles include coverage in: Marie Claire, Glamour Mexico, El Financiero, Hoy Digital, El Universal, and Prestfge Sweden.

These placements have obtained an audience reach of 4.48 million consumers, 120,000 estimated coverage views, and 32.8 million in online readership