Development of a CRM platform connected with the CRM System of Philip Morris: “Circle of friends” with dynamic target group content for the microsite (videos, competitions, etc. for four different target groups)Concept, creation, programming, support and extensionDefinition and implementation of further campaigns within the spectrum of application of the CRM strategyCRM KPI DashboardDefinition and implementation of further campaigns within the spectrum of application of the CRM strategy360° campaigns online / offlineIntegration of relevant touch pointsSelective target group orientation