CEO and one of the owners of BJL, Nicky has worked with the broader BJL team to establish the business as one of the biggest independent agencies, and one of the most awarded. Before life at BJL, she gained a degree and post graduate qualifications in marketing, was a lecturer in marketing, spent time as a client and as part of a global network agency. As with all the senior team, Nicky has a hands-on role with clients, and is the Honorary Secretary of the IPA Council, Deputy Chair of Tribe Global and sits on the Internationalisation & Marketing Advisory Board for The Manchester Growth Company.

Paul has worked for over twenty years in the agency world, building brands across a number of categories and clients including Sony, Volkswagen, Philips and Bacardi. He spent eight years at BJL Manchester before moving to London to join Iris, where he was on the board and led flagship accounts across the agency. Serendipity struck at the start of 2014 and he re-joined BJL to establish the London office.

With over 25 years' experience in marketing & communications, Jackie has worked on a global, national and local basis with brands big and smaller, both as an agency partner and as a client herself. With an intriguing mix of B2B, high tech, travel, leisure and retail sectors, she’s been a key driver in many strategic marketing initiatives: part of the team that saw Sage evolve from an entrepreneurial start up into a UK success story and multinational IT giant; a lobbying force behind British Airways launching a low cost service to compete head-on with the low cost airlines; creating the brand experiences for many of the Millennium landmark visitor attractions; and working with sophisticated digital retail brands like Asda to drive online shopping.

Tony has spent the last 20+ years working in a variety of research agencies, client organisations and communications agencies. From News International to Air Miles, from Millward Brown to NOP and from TBWA to BJL via Ogilvy and Cheil. He joined BJL in 2015 to lead the Planning function. 

Tony has worked on campaigns for many brands and services in a diverse range of sectors. At TBWA he worked on the Sun’s ‘We love it' campaign and on John Smith’s Peter Kay campaign – two pieces of work that really got the country talking. At Ogilvy, his focus was on Unilever brands - specifically the global brand planning for Comfort fabric softener, where he helped the 'Clothworld' campaign become truly global. More recently he led the team that developed the ‘wearedavidbailey’ campaign to support Samsung's NX cameras which won many awards, including Cannes Gold.

Tony’s real passion is to develop brand promises that seamlessly translate into real service and experience realities for customers. This is what he hopes to help develop more of at BJL.

With ten years’ client-side experience in Mail Order (GUS) and Financial Services (RSA), Dave brought his considerable project management skills into advertising, working at Carlson and BBH on volume brand accounts like British Airways, Eurotunnel, Audi and Barclays Bank.

As Head of Operations at BJL, Dave acts as the axis of all activity – keeping his finger on the pulse of all work going through the agency, ensuring the flexibility and agility of the teams to mirror the pressure of client priorities.

Iain has substantial experience of operating people-centric businesses. His first taste of advertising was in the 1980s, spending five years as financial controller in a regional group. He then enjoyed a stint as Company Secretary for a USM-quoted training and recruitment company. After spending time as a practice manager for a legal practice, he returned to advertising in 1999 as Finance Director at BJL, where he became part of the team that successfully completed an MBO in 2004. Ian is also a member of the IPA Business Group, a role in which he helps promote advertising as a commercial business.

Julie brings nearly 20 years of strategic communications experience with her to BJL, having worked both in-house and in agency as an advisor to some of the UK’s biggest brands.  More recently she headed up the campaigning team at The Co-operative Bank, after joining from Manchester Business School where she was Global Marketing and Communications Director.

Julie has experience developing local engagement strategies and setting up regional press operations, having previously advised clients such as Thomas Cook, Debenhams, Greggs the Bakers and DFS.